Welcome to Micro Biz Mag marketing. This is where you’ll find our advice, news, tips and case studies relating to marketing for micro businesses and freelancers.
Marketing teams face a persistent challenge: identifying which campaigns actually drive valuable business results. Without visibility into phone enquiries, you’re missing a crucial piece of
With limited marketing budgets and often very limited time to spare, big advertising or marketing campaigns can be a real struggle for small businesses. But
That primetime advertising slot in the middle of Corrie was something advertisers would have dreamed of once upon a time. But with such an immense shift in how we watch TV, is television advertising even still effective or as desirable for businesses as it once was?
For anyone looking to get a client or their own brands in the press, media enquiry services can be game changing. HARO is probably the most well known, but by no means the only one. So here are some more UK centric alternatives you should try in 2024.
Gamification has become one of the most used marketing strategies in recent years, and the success behind it is simple—it motivates users to earn points
Whether you’re taking product photographs or images for your website or other marketing materials, if you’re a business owner doing it all yourself then we’ve
You don’t need PR experience to land product coverage in press. Let’s talk tactics for doing this yourself.
Writing buying guides can be an incredible way to win traffic and sales using your ecommerce website blog. Here’s everything you need to know to get started writing your own.
I love content marketing and in addition to the 15 years of experience I have helping me improve constantly, there’s a ton of resources out there. That includes a number of content marketing books and these are the best ones I’ve read.
Testimonials and reviews are powerful forms of user-generated content. They add authenticity, build trust and social proof, and enhance a brand’s reputation.
Organisations constantly upgrade their IT equipment to remain competitive. This ongoing cycle creates a growing volume of retired hardware that must be handled securely and responsibly. IT Asset Disposition (ITAD) refers to the process of safely retiring, recycling, or remarketing obsolete IT equipment. For businesses, a structured ITAD strategy is no longer optional, it is a critical component of risk management, sustainability, and cost efficiency.
There is a spreadsheet somewhere in your business that was only ever supposed to be temporary. It sits between two systems that do not talk
Managing staff schedules, tracking absences, keeping payroll accurate? Used to mean spreadsheets. Manual updates. Hours of admin weekly. For many UK businesses operating across construction
Across Micro Biz Mag, we use affiliate links on some of our articles. In short, what that means is that if you click one of those links and then go on to buy something, we may get a commission (but you won’t be charged any more by the seller of whatever it is you bought). We think it’s really important to reiterate, though, that our opinions are our own. We do not accept payment to review anything and we don’t accept payment to place editorial either. We make sure whatever we publish as accurate and our opinions remain independent.